Consumer Responsibility

As a food manufacturer we have a particular responsibility towards our consumers in three areas: Health & Nutrition, Product Quality & Product Safety, Transparent Consumer Information & Communication

Product Safety

 We do our utmost to ensure the highest quality and safety standard of our products through

     
    •  Global Food Safety Initiative 
    • Adequate risk management system
    • Allergen management policy in place

 

 
     
    • AIB audits
    • Factories with high standards regarding hygiene and maintenance

Examples of what we have achieved so far

Not all fats are equal – reduction of saturated fatty acids

Simply put, our products become more nutritious and healthy when we replace saturated fatty acids with unsaturated fatty acids. By using a specific sunflower oil, High Oleic Sunflower Oil (HOSO) with a high proportion of unsaturated fatty acids, we have gradually reduced the amount of saturated fatty acids in our chips and specialties by more than 75% since 2006. The proportion of unsaturated fatty acids was correspondingly increased and will be further increased by future improvements.

 

A taste of nature

 Our consumers increasingly ask for foods made with natural flavours. Therefore, since 2009 we use only natural flavours in any new branded product we develop and bring to market. For many of our existing products we have changed the formulation towards natural flavours. Today more than half of our total branded product range is made with natural flavours only.

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A taste of nature

Our consumers increasingly ask for foods made with natural flavours. Therefore, since 2009 we use only natural flavours in any new branded product we develop and bring to market. For many of our existing products we have changed the formulation towards natural flavours. Today more than half of our total branded product range is made with natural flavours only.



 

 

 

Our plans for the future


   
                   
    • Further increase the use of HOSO (High Oleic Sunflower Oil) across entire chips and specialties portfolio
    • Increase number of products in the portfolio with reduced salt and fat content
    • Further increase the number of product formulas with only natural ingredients
    • Focus more on portion packs for single serve
    • Determine a portion size of 30g for all snack products within the Intersnack portfolio