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 Herbert Prohaska mit Kelly's Chips

A GOOD CRUNCHY SNACK IS HALF THE BATTLE!

(Vienna, 17 Sept 2018, Kelly) The highlight event of the Soccer World Cup brought good sales for Kelly. And in autumn, the next peak season will already start at our plant in Vienna Donaustadt. That is when fresh potatoes from Vienna’s environs will be delivered directly to our factory by the some 90 Austrian potato farmers. In just two to three days from harvest, first-class Austrian potatoes become top-quality potato chips for the Kelly’s brand, the number one in the crunchy snack market. Every year, Kelly processes approx. 27,000 tons of domestic potatoes, having been the clear number one in the chips segment for decades with a market share of around 50%.

Kelly Farmers Guarantee Top Quality
Kelly is the only chip producer in Austria that produces using 100% Austrian potatoes from about 90 farmers. They deliver their potatoes from the regions of Absdorf, Hollabrunn, Tullnerfeld, Korneuburg, Mistelbach, Marchfeld and Seewinkel to our plant at Hermann Gebauer Strasse 1, in Vienna’s 22nd district. “Through our production in Austria with native potatoes and salt from the Austrian Alps, we achieve the highest added value in the country. And at the potato harvest in autumn, most exceptionally fresh Austrian potatoes are used for our Kelly’s Chips, putting a crackling in this country''''''''''''''''''''''''''''''''s households,” explained Markus Marek, managing director of Kelly.

Kelly Raffles Off Red Jeep
An attractive promotional campaign in the food retail sector is intended to encourage consumers to buy. Starting in September, there will be a voucher with a key to a red Jeep in a Kelly’s Chips package. “Participating in our Fresh Harvest Promotion is a snap. All you have to do is buy a pack of Kelly’s Chips and, with some luck, find a voucher in the pack and that’s it. You’ve won! There are Kelly’s Chips Jahressnack packs to win as well as Jeep Action driver training courses and the main prize, a Kelly’s Red Jeep,” Marek explained.

Shopper Marketing Concept at the POS and Activation on TV Assure the Attention of Consumers
In September, huge POS placements and display crowners will point out the prize contest at retail outlets. The red key will be hunted for in the following chip varieties: Kelly’s Chips 175 g and Chips Party, Kelly’s IT’S BIG MAN RIFFLES and Kelly’s Sunland Farm Chips. In a new TV commercial, Kelly testimonial maker Herbert Prohaska and his friends are out in the potato fields seeing the potato harvest for themselves. In keeping with the line: “How fresh chips sound – well, I’ll put it like this: like this!”

TV Credits:

Client: Kelly GmbH, Mag. Maria Bauernfried, MBA
Agency: Werbeagentur Wirz, Mag. Christoph Bösenkopf, Andrea Horn
Creative Director: Mag. Christoph Bösenkopf, Dr. Hans Cepko
Art Director: Daniel Sack
Film: film+co classics GmbH
Recording studio: More Music Studios Vienna
Director: Matthias Leutzendorff

Did you know that...?
...Kelly’s Chips are made from 100% native potatoes?
...about 90 Kelly contract farmers supply their potatoes directly from the local region to our Kelly plant in Vienna?
...Kelly’s and Soletti refrain from flavor enhancers and only use MSG-free spices?
...Kelly’s Chips are made with 100% HOSO – pure sunflower oil – and are therefore free of palm oil?
...native salt is used for Kelly’s and Soletti products?
...all Kelly’s and Soletti products are free of trans fatty acid?

About Kelly:
With its brand portfolio, Kelly, an Austrian company with American influences, is the market leader in Austria and part of the successful European snack network of Intersnack Group. In Austria, 4.1 kilograms of chips, lye biscuits and the like are eaten per capita and year. Kelly’s and Soletti are Superbrands and are among the most popular top brands in Austria.

For additional information or photos:
Markus Marek, Managing Director
Marketing director at Kelly Ges.m.b.H.
Hermann-Gebauer-Strasse 1, A-1220 Vienna
Tel: +43 5 70 789 600 // Fax: +43 5 70 789 609
email: Markus.Marek@kellys.at

IMAGE RIGHTS NOTE: In connection with the respective press release it goes with, we will be glad to provide you with photographic material free of charge. We request that you use the images with the complete copyright notice “Photo: Kelly”.

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17.09.2018