Consumer Responsibility

As a food manufacturer we have a particular responsibility towards our consumers in three areas: Health & Nutrition, Product Quality & Product Safety, Transparent Consumer Information & Communication

Consumer Communication

We act responsibly in the way we inform and communicate with our consumers. Our efforts include:

    • Offering transparent information
    • Clear policy on product labeling - employing the new EU legislation on product labeling (Food Information for Customers Regulation)
    • Promoting activities for a healthy lifestyle
    • Clean labeling policy in place
    • Signed the EU pledge not to advertise to children below 12, if nutritional criteria are not met

    Examples of what we have achieved so far

    Transparent package labelling

    We present transparent product-related nutrition information on our packages, have clear guidelines for product declaration and are working on placing the “Big Five”, the five key nutritional elements, on the package front of our complete product range.






    Examples of what we have achieved so far

    Responsible marketing is mandatory

    We have signed the European Snacks Association’s (ESA) pledge.
    ESA has endorsed the EU pledge commitments in order to help promote healthier snacking choices and balanced lifestyles amongst children.
    Within this ESA pledge we commit ourselves to do no direct advertising to children under 12 years of age on TV, print and internet, except for extruded and pelleted products which fulfil specific criteria:

    Per 100 g Per 30 g (single serve)
    566 kcal                                                     
    170 kcal
    Saturated Fat ≤ 10 % ≤ 10 %
    Sodium ≤ 900 mg ≤ 270 mg
    Total Sugars ≤ 10 g ≤ 3,3 g

    Furthermore we will not engage in any commercial communications related to savoury snack products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.



    Nutrition and exercise are like Siamese twins

    Obesity is one of the major health risks today. With a number of local and national exercise programmes (e.g superdribbler) we contribute to an increased awareness of the importance of a balanced diet combined with sufficient exercise and sports for the health and well-being of children and teenagers.